Practical articles on SEO, AI visibility, web and branding. Written for SMB owners who want to understand what's happening under the hood.
Classic SEO still works, but the rules are shifting. In 2026 you optimise for Google AI Overviews, ChatGPT, Claude, Perplexity and Gemini at the same time. Ten concrete tips you can apply this week.
Read more →SEO is dead. SEO is alive and well. Both are true, depending on how you look at the field. GEO (Generative Engine Optimization) is the SEO extension for AI search. Here's what overlaps, what differs, and where to start.
Read more →Llms.txt emerged in 2025 as an open standard to point LLM crawlers at your most important content. Not a required spec, no ranking boost, but a strong citation signal to ChatGPT, Claude and Perplexity. Here's how to implement it.
Read more →Interaction to Next Paint (INP) replaced FID as the responsiveness metric in 2024. Two years later, 43% of all sites fail the 200ms threshold, and Google has weighted performance more heavily since the March 2026 update. Time to take INP seriously.
Read more →The March 2026 Google Core Update was the most volatile in two years, 80% of top-3 results shifted. The core message: Google now explicitly assesses whether your page adds something the top-10 didn't have. Welcome to the era of information gain.
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