Dental marketing has strict rules (KNMT, IGJ). We grow your practice within those rules, more new patients without hassle.
Dental marketing is not ordinary local marketing. A generic agency writes ad copy saying 'best dentist in town', which immediately breaches KNMT guidelines. The reality: patients search with increasing specificity. One searches 'dentist for anxious patients Tilburg', another 'implantologist Breda' or 'children's dentist no waiting list'. An agency that doesn't understand that you cannot guarantee treatment outcomes, cannot compare yourself to fellow practices, and that reviews in healthcare require a careful approach is an agency that puts you at professional risk. We know the KNMT guidelines and IGJ requirements, and we build marketing that works within those boundaries and brings you patients.
The Local Pack position for 'dentist + neighbourhood or city' is where most new patients come from. We fully optimise your GBP: categories, practice and team photos, accurate opening hours, and a consistent review system that builds your score without crossing KNMT boundaries.
Separate pages for implantology, cosmetic dentistry, anxious patients and paediatric dentistry, each written in the right tone and optimised for the specific search term. You reach the patient who already knows what they need, at the moment they search for it.
Search ads on high-value treatments, implants, composite restorations, veneers, attract patients with a direct need. We write ad copy that is factual and KNMT-compliant, with strict negative keyword lists to block irrelevant clicks.
A systematic process to send a review request after each appointment, via SMS or email with a direct link. We draft the requests professionally and carefully. We help you respond to negative reviews in a way that builds trust without breaching patient privacy.
Team photos, a short video of the treatment room, a FAQ on anxiety management and clear explanations of fees and insurance coverage significantly lower the barrier for new patients. A well-built practice website reduces no-shows because patients know what to expect before they arrive.
No 'guaranteed pain-free treatment', no price comparison with nearby practices and no before-and-after photos without documented informed consent. We check all content for KNMT compliance before publication, so you carry no professional risk.
We analyse your GBP score, current rankings per treatment term, website condition and reviews situation, then benchmark against the top 3 practices in your postcode area.
We decide which combination of GBP, SEO and Ads delivers new patients fastest for your practice size and treatment mix. No unnecessary channels.
We build landing pages, optimise your GBP and launch campaigns against measurable targets: GBP clicks, organic positions per treatment term, monthly new patient enquiries.
We discuss results monthly, adjust bids and plan the next content step. You always know what is happening and why.
Yes, provided content is factual and not misleading. The KNMT permits commercial marketing, what is not allowed includes discount claims, guarantees on treatment outcomes, comparison with fellow practices and implicit superlative claims. We know those limits and keep all ad copy and web pages strictly within them before anything goes live.
That depends on practice size, location and treatment mix. After 3 to 6 months of combined local work, most practices see 10 to 30 additional new patients per month. For practices focused on implantology, numbers may be lower but value per patient considerably higher. We calculate realistic expectations during our introductory meeting.
Yes. The approach is similar but search terms and audience communication differ. Hygienists sharing premises with a dental practice often benefit from being linked into the practice's marketing. Orthodontists typically have a wider regional catchment so we build broader rather than purely local SEO.
Local SEO combined with GBP optimisation starts from €1,200 per month. Adding Google Ads for specific treatments brings the starting point to €2,000 per month excluding click budget. That investment pays back from approximately 5 additional new patients per month, depending on your treatment mix.
Negative reviews are more sensitive in healthcare than in other sectors. We help you draft a professional response that shows empathy without going into treatment details, to protect patient privacy and professional ethics. A well-written response to a negative review convinces hesitant patients more often than no response at all.
Yes. If your website is outdated or converting poorly, we rebuild it on Next.js, fast, mobile-first and SEO-ready. We structure pages logically per treatment specialisation, include a clear contact form and a low-friction appointment system. A technically strong website also reinforces your GBP position.
We track GBP clicks (phone, directions, website), organic rankings per treatment term, the number of enquiries through the contact form and the trend in your review score. Every month you receive a summary of these KPIs with an explanation of what we are adjusting and why.
We deliver dental marketing within the rules, with measurable results.