
ChatGPT Ads are ads that appear below a ChatGPT answer, at the moment someone asks a question, compares options or prepares a decision. Organiq Grow sets up and manages your ad account, tracking and campaigns. And because we also do GEO, we make sure you're not only shown below the answer, but also mentioned inside it.
More and more people no longer start their search in Google, but in ChatGPT. They ask which company fits best, what something costs or how providers differ. At that moment their choice hasn't been made yet. If you're not visible then, you drop off the shortlist before the customer ever sees your website.
Since late August 2026 you can advertise in ChatGPT in the Netherlands. The channel is new and there are still relatively few advertisers. That doesn't automatically mean cheaper clicks, but it does mean you can learn what works now, before your competitors do.
Most agencies pick one side: either ads, or organic visibility in AI. We do both. With ChatGPT Ads you appear directly below the answer for the questions that matter to your business. With GEO we work on getting ChatGPT, Perplexity, Gemini and Claude to mention your business in the answer themselves.
We'd rather show than tell that we understand AI visibility: in the GEO Agency Index Netherlands (October 2026 edition) Organiq Grow ranks 15th of 222 agencies, and we're mentioned by all seven AI engines measured.
Five structured steps, so after the test phase you know exactly whether ChatGPT Ads pays off for you.
We decide which product or service we promote, for which questions in ChatGPT you want to be visible and what a good enquiry is worth to you. That way we know up front what we're steering on.
With ChatGPT Ads your landing page partly determines which conversations your ad appears in. We review your page for content, clarity and conversion, and improve it where needed.
The ad account is set up in your name, with your payment method. We get access as a user. We install the OpenAI Pixel and, where possible, the Conversions API, so we measure enquiries as well as clicks.
We write the ad copy, choose the visuals and launch the campaign once OpenAI approves it. Then we optimise based on data: bids, copy, landing pages and budget allocation.
Every month you get a clear report with clicks, costs and enquiries, plus a conclusion in plain language: continue, adjust or stop.
Not sure? We'll find out for you in the free opportunity check.
| Package | Management per month | What you get |
|---|---|---|
| Start | from €300 | 1 campaign, tracking setup, optimisation every 2 weeks, monthly report |
| Growth | from €550 | Multiple campaigns, weekly optimisation, alignment with GEO and social media, monthly meeting |
| Custom | On request | Larger budgets, multiple products or services, full-funnel tracking |
We don't promise a number of enquiries, because nobody can honestly do that for a new channel. What we do promise: after the test phase you'll have answers to the questions that matter.
| Available in the Netherlands since | Ads have been shown since 24 August 2026; self-serve buying since late August 2026 |
|---|---|
| Where the ad appears | Below the ChatGPT answer, clearly labelled as sponsored and separate from the answer |
| Who sees them | Adult users of free ChatGPT and ChatGPT Go. Plus, Pro, Business, Enterprise and Edu are ad-free |
| How targeting works | Contextual: based on the topic of the conversation, not a personal profile. Your landing page plays a big role |
| Privacy | Advertisers don't see conversations or personal data, only aggregated figures such as impressions and clicks |
| How you pay | Through an auction, per click (CPC) or per 1,000 impressions (CPM). OpenAI cites a starting bid of 3 to 5 dollars per click as a guide price; the actual price varies by market and campaign |
| Tracking | With the OpenAI Pixel and the Conversions API |
Clear answers to the questions business owners ask most before they start.
Yes, since late August 2026 you can advertise in ChatGPT in the Netherlands. Ads are shown to Dutch users of free ChatGPT and ChatGPT Go. You create your own ad account in OpenAI's Ads Manager, or have us do it for you.
At Organiq Grow you pay from €300 per month for management, plus a one-off fee from €600 for setup. You pay the media budget directly to OpenAI. If you combine it with GEO or social media management, setup costs from €300. All prices exclude VAT.
We recommend a test budget from around €750 per month. With less budget you get too few clicks to draw reliable conclusions. After the test phase we decide together whether scaling up makes sense.
You do. The account and payment method are in your name; we only get access as a user. If you stop working with us, you keep your account, your campaigns and your data.
Adult users of the free version of ChatGPT and of ChatGPT Go. Users on Plus, Pro, Business, Enterprise or Edu don't see ads (for now).
ChatGPT Ads works contextually: your ad appears in conversations whose topic matches your offer. So you don't buy individual keywords like in Google Ads. Your landing page partly determines where you're shown, which is why we pay close attention to it in step 2.
We measure with the OpenAI Pixel and, where possible, the Conversions API. That way we see not only how many people click, but also how many make an enquiry or buy something. You get those figures in your report every month.
Yes, especially as an additional channel alongside Google Ads, for example. It works best for services and products customers think about and compare first. For purely local urgent jobs, Google is usually still the better choice.
Yes, after the two-month test phase it's cancellable monthly. Those two months are needed to collect enough data for an honest conclusion.
Curious whether ChatGPT Ads would work for your business? Request a free opportunity check. We look at your offer, your landing page and the questions your customers ask, and tell you honestly whether a test makes sense.