Accountancy is trust. We get your firm in front of SME entrepreneurs actively searching for a new accountant, without losing the tone-of-voice your profession requires.
A business owner looking for an accountant isn't searching 'accountant'. They're searching 'e-commerce accountant Tilburg' or 'DGA adviser Breda'. A generic agency builds you the same landing page they built for the plumber, with no understanding of NBA conduct rules, no knowledge of what owner-directors and sole traders actually need to read. Three concrete examples: the restaurant owner searching 'hospitality accountant Den Bosch', the freelancer weighing a limited company and searching 'set up BV accountant', and the online retailer with VAT issues searching 'VAT e-commerce specialist'. All those searchers land with your competitor, while the expertise sits with you. Industry-specific marketing makes sure the right searcher lands on the right page with the right message.
We don't rank on 'accountant', we rank on '[sector] accountant [city]' where real intent sits. Think 'e-commerce accountant Tilburg', 'hospitality bookkeeper Breda' or 'owner-director adviser Den Bosch'. Lower competition, higher conversion rate, direct match with your expertise.
Trust is built through clear team pages with photos and backgrounds, plain-language explanations of what you offer per client type, and a low-friction contact process. No jargon, no wall of text, a site a busy owner understands in 90 seconds and leaves their details on.
Search campaigns on specific services, owner-director advice, SME annual accounts, VAT returns, carry lower CPCs than generic terms and attract visitors with an immediate need. We manage bids, negatives and landing pages so no budget is wasted on irrelevant clicks.
Substantive content on current tax themes for SME decision-makers, not banner bombardment but authority-building. A well-placed article on Box 3 reaches precisely the owner-director who wants to switch accountants next month.
A Local Pack position for 'accountant + your city' typically delivers 30 to 50% of new enquiries. We fully optimise your GBP: categories, hours, office and team photos, Q&A, and a review system that runs after every client interaction.
Articles on Box 3, payroll tax categories, pension arrangements or business succession rules attract organic traffic from owners researching their options. That same content builds authority with Google and with potential clients who read your articles before they call.
We analyse your current visibility per search term, GBP performance, technical site health and what competitors ranking above you are doing differently. No assumptions, just data.
Based on the audit we decide which channels deliver most for your firm: local SEO, GBP, Google Ads or LinkedIn. Not everything at once, in the sequence that produces results fastest.
We build pages, campaigns and content against pre-agreed KPIs: rankings per term, GBP clicks, enquiry volume. Every action is measurable.
Every month we discuss results, adjust bid strategies and prioritise the next content step. No set-and-forget, continuous optimisation with you in the loop.
SEO takes 4 to 6 months for meaningful ranking gains. Google needs repeated confirmation before trusting new or revised content. Google Ads delivers clicks from day one, but the first two weeks are optimisation time. GBP improvements are often measurable within 30 to 60 days through increased phone clicks. Combining all three channels accelerates results compared to any channel in isolation.
Yes. The NBA (Dutch professional body for accountants) permits commercial marketing provided content is factual, non-comparative and not misleading. Specific limits: no claiming success rates, no comparing your firm to others, no guaranteeing tax outcomes. We know those boundaries and write all content within them.
An SEO and GBP package for an accounting firm starts from €1,500 per month. Adding Google Ads brings the starting point to €2,000 per month, excluding click budget. We determine the right scope during a no-obligation introductory call, no off-the-shelf packages, just an approach that fits your firm's size and growth target.
Both. For firms with a regional catchment area the focus is on local signals: GBP, local landing pages and local backlinks. For firms serving a national market or a specialist niche such as e-commerce or cross-border tax, we broaden the approach to include thought leadership content and wider SEO.
Clients rarely switch accountants quickly. They research for months before making contact. We build a funnel that reaches them during that research phase through informative content, then converts them via a low-friction enquiry step, a short introductory call request, not a lengthy form.
Yes. We write articles on current tax topics relevant to your target clients. Box 3, pension arrangements, employment law changes. We publish them on your website and optionally distribute them via LinkedIn. Everything is written in plain language, not professional jargon.
Yes. The tight labour market for accountants makes recruitment a marketing challenge. We build a careers page, make vacancies findable via Google for Jobs, and can run a targeted LinkedIn campaign aimed at qualified accountants and accounting students in your region.
We build marketing that matches the certainty and reliability your clients expect from you.