Pixel + Conversion API setup and verification
Most SME campaigns on Meta burn budget without direction. Organiq Grow builds a complete funnel for you, from awareness to conversion, based on audience research, Advantage+ campaigns and Pixel/CAPI tracking that stays reliable even after iOS 14.5.
Most Facebook and Instagram campaigns focus on reach instead of quality leads. Without a well-structured funnel, relevant audiences and a converting landing path, every euro invested is wasted. Organiq Grow solves this with a layered approach: awareness for cold audiences, consideration for warm visitors and targeted conversion for people who already showed interest.
We always start with a Pixel and Conversion API audit to measure what truly converts. We then build campaigns based on Campaign Budget Optimisation (CBO) and Advantage+, where Meta's algorithm optimises budget distribution across proven audiences. Lookalikes, retargeting layers and automatic placements ensure scalability without loss of relevance.
Five steps that turn Meta budget into measurable growth for your business.
We check your Meta Pixel and Conversion API for completeness and accuracy. Missing events, duplicate counts and attribution errors are corrected immediately. We then conduct in-depth audience research: interests, behaviour, demographics and custom audiences based on your customer data.
Via the Meta Ad Library we analyse what competitors are advertising: creatives, messages and positioning. We simultaneously evaluate your landing page conversion path, speed, CTA hierarchy and mobile usability, so every click gets a fair chance.
We design a three-layer funnel: top-of-funnel awareness campaigns for cold audiences, middle-of-funnel consideration campaigns with social proof, and bottom-of-funnel conversion campaigns with a strong offer. Static images, carousels and short videos are deployed based on funnel stage.
After the initial test phase, we scale successful ad sets with lookalike audiences based on your best customers. Retargeting segments (website visitors, video viewers, lead form openers) ensure warm leads are reached again. Automatic placements are activated once the algorithm has sufficient data.
We report weekly on ROAS, CPL, CPM and Pixel events. Because iOS 14.5+ limits cookie tracking, we work with Conversion API, Aggregated Event Measurement and a 7-day click attribution model so you maintain a realistic view of actual campaign performance.
Pixel + Conversion API setup and verification
Audience research + custom & lookalike audiences
Creative production: static ads, carousels and video hooks
Funnel campaigns for all stages (awareness → conversion)
iOS 14.5+-proof conversion tracking via Aggregated Event Measurement
Monthly report with ROAS, CPL and campaign recommendations
As a Tilburg Meta Ads agency, we know the Brabant market inside and out. Via location-radius targeting we reach exactly the audiences in Tilburg, Breda, Eindhoven and the region that are relevant to your business. Whether you run a local physical shop or a regional service provider: we ensure your Meta budget reaches people who are genuinely nearby and can convert quickly.
Answers to the questions we hear most often from SMEs that want to start with Facebook and Instagram advertising.
We recommend a minimum of €500 per month in advertising budget. With less, it is difficult for the Meta algorithm to gather enough data for optimisation. A smaller budget results in a long learning period and unreliable results. Management fees are in addition to the media budget.
It entirely depends on your target audience and product. Instagram generally performs better for visual B2C products and younger audiences (18-34), while Facebook is more effective for B2B, older audiences and lead generation via forms. In most campaigns we run both placements simultaneously and let data determine the winner.
Allow 4 to 6 weeks for the first reliable results. The first two weeks are the algorithm's learning period: budgets are tested, audiences segmented and creatives optimised. After week 4 we have enough data to draw structural conclusions and make adjustments.
Advantage+ gives the Meta algorithm maximum freedom to find the best audience, placement and budget distribution itself. This works excellently when you already have sufficient Pixel data. Manual targeting gives you more control over who you reach, but requires more manual optimisation. We combine both: Advantage+ for scaling, manual campaigns for specific segments.
iOS 14.5 restricts third-party cookies on Apple devices, causing Meta to measure fewer conversions by default. This leads to undercounting in the dashboard. We solve this with the Conversion API (server-side tracking), Aggregated Event Measurement and an adjusted attribution model, so you maintain a more realistic view of actual performance.
Yes, absolutely. We always work within your own Meta Business Suite and advertising account. You retain full ownership of your account, pixel data, audiences and campaign history at all times. Upon termination of the collaboration you transfer nothing, everything remains in your possession.
Discover how a well-crafted Meta funnel generates more quality leads for your SME. Request a free strategy session, we analyse your current situation and show you where the opportunities lie.
See our marketing-agency page per city, same approach, local execution.