Legal marketing has its own rules. We grow your firm within NOvA boundaries, more clients seeking your expertise, no claims that aren't allowed.
Legal marketing is precision work. A generic agency writes ad copy saying 'best lawyer in Tilburg' or '95% success rate', two statements that directly breach NOvA Conduct Rules. The reality: clients searching for a lawyer don't search 'lawyer' but 'employment lawyer Tilburg', 'divorce mediator Breda' or 'rental law solicitor Den Bosch'. Being visible on those specific terms reaches the client at peak intent, and does so with a substantively convincing website, not claims that create professional liability. Three situations: the employee who received a dismissal letter and is now searching, the owner-director with a shareholder dispute needing immediate advice, the business owner wanting to resolve a tenancy conflict. Generic marketing doesn't reach them. Specific SEO per practice area does.
We build separate optimised pages per practice area, employment law, family law, tenancy law, criminal law, corporate law. Each page ranks on the specific search terms a client uses at their highest moment of intent, with lower competition than generic terms.
Profile pages per lawyer with publications, anonymised case descriptions, specialisations and personal background. Clients choose their lawyer on knowledge and person, we make both visible before they pick up the phone.
Strict negatives for legal aid cases if that isn't your target market, exact match on specific practice area terms, factual and NOvA-compliant ad copy. Higher intent, lower waste than broad campaigns.
Articles on current legislative changes and legal developments attract clients and journalists simultaneously. That builds domain authority with Google and reputation in the legal field at the same time.
Local Pack position for '[practice area] lawyer [city]' delivers direct enquiries. GBP with office photos, team overview, accurate opening hours and a considered review approach that respects privacy sensitivity.
In-house counsel and business owners seek external legal advice via LinkedIn. Substantive posts on employment law changes, GDPR compliance or M&A law reach exactly the decision-makers considering external legal help.
We analyse current rankings per practice area, quality of existing pages, GBP score and what the firms above you are doing that we can improve on.
We determine which combination of SEO, GBP, Ads and LinkedIn delivers most for your practice area mix and client profile, private, commercial or both.
We build practice area pages, optimise GBP and start content production. KPIs: rankings per practice area term, GBP clicks, monthly enquiries per channel.
Monthly results discussion, next content planning and bid adjustments. You always maintain full oversight.
NOvA Conduct Rules (art. 10) permit factual and non-comparative marketing. Specifically prohibited: success rates, comparison with fellow firms, claims that make a judgement about relative quality, and misleading fee communication. We write all content within those boundaries, and can audit your existing content for compliance if you wish.
This depends heavily on practice area and geographic reach. Family law and employment law have high search volume. 10 to 30 new enquiries per month is achievable after 4 to 6 months of work. Niche practice areas have lower volume but higher case value per client. We calculate realistic expectations during the introductory meeting.
Yes, provided they are structured per practice area with strict negatives. 'Divorce lawyer Tilburg' converts at 5 to 15% and CPCs start around €8. With an average case value of €2,500 or more, every lead is comfortably profitable. We filter legal aid searches if that is not your target market.
An SEO package with practice area pages and GBP optimisation starts from €1,500 per month. Adding Google Ads brings the starting point to €2,500 per month excluding click budget. We build a realistic expectation upfront based on your practice areas, competition and geographic reach.
Reviews are more sensitive in legal practice than elsewhere, clients don't want to be identified by their case. We use a careful approach: review requests that give the client the choice of whether to respond publicly, professional replies that never reveal case content, and alternative authority-building through publications and LinkedIn.
Yes. For firms with a commercial practice, corporate law, employment law for employers, property law, we build a LinkedIn strategy and content that reaches in-house counsel and directors. That's a different channel from consumer SEO and requires a different tone.
A new practice area page that is technically well-built and internally linked starts gaining position after 2 to 3 months. For a completely new office location, allow 4 to 6 months for structural visibility. Google Ads give immediate visibility while the SEO builds up.
We grow your firm strictly within NOvA, with numbers that add up.