Physio marketing has rules (KNGF, Wkkgz). We grow your practice within those rules, more new patients without hassle, no aggressive claims.
Physio marketing is healthcare marketing, and that is a different discipline from regular local marketing. A generic agency writes 'we cure your back pain', directly breaching KNGF guidelines and the BIG Act. An agency that doesn't understand the health insurance context doesn't know that a patient searching 'physiotherapist covered by insurance Tilburg' needs a completely different landing page from someone searching 'sports physio knee problem'. Three situations: the athlete with a hamstring injury who wants to know you're better at sports rehabilitation than the practice down the road, which you can't claim but can demonstrate through proof of expertise. The office worker with chronic back problems searching by the name of their condition. The GP deciding via LinkedIn which physiotherapist to refer to. An industry-specific approach reaches all three.
Separate optimised pages for back pain, knee complaints, herniated discs, shoulder conditions and sports injuries, each written in plain language and locally optimised for the specific search term. You reach the patient exactly when they search for their condition.
Top 3 for 'physiotherapist + neighbourhood' typically delivers 60% or more of new patients. We fully optimise your GBP: opening hours, treatment room and team photos, current specialisations and a KNGF-compliant review approach.
Automatic review request after the third session via SMS, early enough that the patient already experiences results, late enough that you've formed an impression. The request text is carefully worded: no questions about diagnosis, no suggestive recovery claims.
Plain-language articles on common conditions, what is a herniated disc, when is physiotherapy useful, how long does ligament recovery take. That content attracts organic searchers and builds trust with the patient who isn't sure whether they need physiotherapy at all.
Search ads on 'herniated disc physiotherapist Tilburg' or 'sports physio knee' convert at 10% or higher with a well-structured account. We filter searches about insurance reimbursement or waiting lists that don't match your service model.
Vacancy campaigns for physiotherapists and exercise therapists via a jobs platform, LinkedIn and Google for Jobs, with a careers page that presents your practice as an attractive employer. The labour market shortage makes this the most urgent marketing question for many practices.
We analyse your GBP score, rankings per condition search term, website structure and review situation versus the top-3 practices in your postcode area.
We determine the right mix of GBP, condition-specific SEO and optionally Ads, matched to your specialisation mix and the health insurance context in your region.
We start with GBP and the first condition pages for early results. KPIs: GBP clicks, rankings per condition term, monthly new patient enquiries.
Monthly results discussion, bid adjustments and planning of the next condition page or content step.
Yes. The KNGF permits commercial marketing provided content is factual and non-comparative. Specifically prohibited are cure guarantees, claims that you are better than another practice, and suggestive statements that give patients an unrealistic picture of recovery prospects. We write and check all content for KNGF compliance before publication.
After 4 to 6 months of combined condition pages and GBP optimisation, most practices see 15 to 35 additional new patients per month. Condition pages combined with GBP typically deliver the biggest boost. We calculate realistic expectations during the introductory meeting based on your specialisations and local competition.
Yes. The approach is similar but the speciality keywords and condition pages differ. Manual therapists benefit from pages on neck and back conditions from a manipulative therapy angle. Exercise therapists target different patient groups and diagnoses, we adapt the approach to your specific specialisation.
Local SEO combined with GBP optimisation starts from €1,100 per month. Adding condition pages and Google Ads brings the starting point to €1,800 per month. We build a realistic estimate during the introductory meeting, no fixed packages, just an approach that fits your practice size.
We build a clear insurance page on your website explaining which insurers you are contracted with, how reimbursement works for restitution policies and what a session costs without reimbursement. That prevents patients from dropping off on the page or at reception, and it reduces phone enquiries about coverage.
Yes. GPs refer based on familiarity and trust. We build a B2B approach toward GP practices via LinkedIn and a separate referrer page on your website, with information about your specialisations that is relevant to a GP deciding where to send a patient.
We track GBP phone clicks, organic rankings per condition search term, enquiries via the contact form and the trend in your review score. Monthly you receive a report with those KPIs and an explanation of what we are adjusting the following month.
We deliver physio marketing within KNGF rules, with measurable results.