MOT + maintenance is local, used car sales is regional. We run both funnels tight, from Google, marketplaces, and your website.
A car business has two fundamentally different audiences: the MOT searcher who is local and urgent, and the used car buyer who researches regionally and compares. A generic agency builds one campaign for both, which works poorly for neither. The MOT searcher decides in 30 seconds based on Local Pack position, reviews and a visible phone number. The used car buyer compares across Marktplaats, Google and AutoTrack, and only clicks through if your photos, descriptions and price convince. On top of that sits the EV transition: the electric driver searching 'charging point installer' or 'EV servicing' is a third audience with completely different searches. And in parallel you're running a mechanic vacancy that's been open for months. Four audiences, four different approaches, a generic agency handles one of them.
Separate optimised pages for 'MOT + city', 'car service + city' and 'winter check + city'. Local Pack position for those terms delivers direct appointments every week, without cost per click. We build that structure and keep it current.
Clear titles with make, model, year and standout features, professional photos from consistent angles, full description with service history and MOT date. In practice this doubles the number of views and leads per used car, often the most impactful low-hanging fruit.
Search ads on 'MOT + city' convert at 15 to 25% in a well-structured campaign, at CPCs around €3 you pay less than €20 per appointment. We manage bids, ad copy and the landing page weekly.
Real-time stock overview with make-model filter, multi-angle photos, MOT date, service history and a direct finance calculator. That converts browsers directly into test drive requests or contact enquiries.
Weekly GBP posts about new stock, promotions and seasonal offers. Photos of the workshop, mechanics and vehicle stock. Review system after every MOT or repair. That builds a local reputation that consistently generates leads.
Vacancy campaigns for mechanics via a jobs platform and Google for Jobs, with a careers page positioning your business as an employer. In parallel we build EV content about hybrid servicing and charging point installation that establishes authority in the growing EV segment.
We analyse your Marktplaats listings, GBP score, MOT rankings, website load time and review situation versus the top-3 garages in your service area.
We determine the right mix of GBP, MOT SEO, Marktplaats optimisation and Ads, matched to the balance between MOT workshop and used car sales in your revenue mix.
We start with Marktplaats and GBP for immediate impact. KPIs: used car views and leads, GBP phone clicks, MOT appointments via Ads, cost per lead.
Monthly discussion of lead quality, seasonal effects on used car demand and adjustments to bids and feed optimisation. You see all the numbers.
Strongly for MOT and emergency repairs. CPCs start around €3 for local terms, conversion rate is 15 to 25%, meaning less than €20 per phone contact. For used car sales, Ads are only worthwhile on vehicles above €8,000 and then only on specific model terms, not broad campaigns.
Yes, and this is the most underestimated low-hanging fruit for most car businesses. Used cars with professional photos from consistent angles, full descriptions and accurate titles consistently achieve 2 to 3 times more views than poorly presented listings, at the same price and quality.
Local Pack effect via GBP optimisation: 60 to 90 days. Google Ads: day one, with the first 2 weeks being optimisation time. For structural organic MOT rankings via SEO: 4 to 6 months. We always start with GBP and Ads for quick impact and build SEO in parallel.
Local SEO combined with GBP optimisation starts from €1,200 per month. Adding Marktplaats optimisation and Google Ads brings the starting point to €2,500 per month excluding click budget. Realistic expectations based on your revenue mix, no false promises.
Yes. We build EV-specific pages on hybrid servicing, EV diagnostics and charging point installation that attract organic traffic from a growing group of EV drivers in your region. Those pages build authority in a segment where many garages aren't yet present.
Yes. For multiple locations we build a separate GBP, dedicated landing page with local SEO and a separate review strategy per site. Campaign structure is managed centrally but set up locally, so each location serves its own service area.
We track GBP phone clicks, used car views and leads via Marktplaats statistics, Ads leads with cost per lead and organic rankings per MOT search term. Monthly you receive a report with those KPIs and an explanation of what we are adjusting.
We build your MOT and used car funnel, tightly measured and adjusted.