A salon sells trust + craftsmanship + atmosphere. We make your salon visible to those searching, via Google, Instagram and your booking system.
A hair salon doesn't sell a service, it sells trust, atmosphere and skill. A generic agency runs a standard Google ad for 'hairdresser Tilburg', uses a stock photo and doesn't understand that the primary funnel for salons runs through GBP, not through a website. The reality: the competitor two streets away bringing in 10 new clients every week isn't doing it with a better pair of scissors. They're doing it with a 4.8 review score, daily Instagram Reels of transformations, a fully optimised Google Business Profile and a booking system that works directly from Google. Three concrete situations: the new neighbourhood resident searching 'hairdresser near me', the client looking for a specialist before her wedding searching 'bridal hair Brabant', and the potential employee deciding on Instagram whether your salon is a good place to work. Each requires a different approach, and generic marketing reaches none of them.
The Local Pack position for 'hairdresser + neighbourhood or city' is the primary source of new clients. We fully optimise your GBP: categories, team and interior photos, work-in-progress images, accurate opening hours and a consistent review system. That combination puts you in the top 3 and keeps you there.
Before-and-after transformations, technique videos, salon atmosphere and team introductions build your online portfolio. We design a consistent visual style that fits your brand identity and build a content calendar that is manageable for a busy salon team, no daily posting without strategy.
After every service an automatic SMS goes out with a direct link to your Google review page. Systematically built reviews push your score to 4.7 and above, where competitors stay at 4.2, you capture the new clients who are choosing between two nearby salons.
a salon booking system, a salon booking system integrated directly into your website and linked to your GBP booking button. One click from Google search results to a confirmed appointment, no telephone barrier, no form, no missed booking outside opening hours.
Local awareness campaigns via Instagram and Facebook targeting people in your postcode area who have recently moved or don't yet have a regular salon. Retargeting towards people who visited your Instagram profile but haven't booked yet. Works best around a refreshed look or a new location.
Vacancies for stylists and assistants via Google for Jobs, Instagram and optionally LinkedIn, with a careers page that attractively presents your salon as an employer. Finding good stylists is the biggest growth barrier for most salon owners.
We analyse your GBP score, review situation, Instagram presence and booking system versus the top-3 salons in your postcode area. What are they doing better and what can you overtake quickly?
We determine the right mix of GBP, Instagram and optionally ads, matched to your salon size, target audience and growth target. No unnecessary channels.
We start with GBP optimisation and review flow for immediate results. In parallel we build your Instagram strategy. KPIs: GBP bookings, review score, Instagram reach and follower growth.
Monthly results discussion and timely planning of seasonal campaigns. Christmas, Easter, summer, we always start eight weeks before the peak.
For everyday bookings, the Local Pack, GBP and Instagram typically deliver more result per euro than Google Ads. Ads are effective for a grand opening, a refurbished location or when you want to reach new clients quickly in an area where you're less well known. We always advise based on your situation, not on which channel earns us the most.
After 60 to 90 days of combined GBP and Instagram work, most salons see 15 to 40 additional new clients per month, depending on salon size, location and how strongly competitors are already established online. We give a realistic estimate during the introductory meeting based on the local competitive landscape.
We design the content strategy, define the visual style, build the content calendar and manage publication. Short Reels and Stories we either produce ourselves in consultation or guide you in producing. For professional photo shoots we work with local photographers we select and brief to your brand style.
A local GBP package including review system starts from €750 per month. Adding Instagram management brings the starting point to €1,200 per month. For a full package with Ads and recruitment marketing we calculate honestly during the introductory meeting what fits your revenue and growth target.
Most salons only get reviews from clients who think of it themselves or who were particularly happy or unhappy. By automatically sending an SMS with a direct link after every appointment you dramatically lower the threshold. That system builds your score in 3 to 6 months to a level competitors can't match without the same system.
Yes. For a second location we build a separate GBP, a dedicated landing page with local SEO and an opening campaign via Meta Ads. The second location gets its own review strategy and social presence, but benefits from the domain authority of your existing online presence.
GBP optimisation and review building are typically visible in more phone bookings and direct GBP clicks within 30 to 60 days. Instagram growth is a 2 to 4 month journey for structural reach. Meta Ads deliver immediate reach but need 2 to 4 weeks of optimisation time for efficient cost per booking.
We put your salon on the map of those searching, and make sure they come back.