LOCAL ECONOMYWhy marketing in Rosmalen?
Rosmalen grew out of a number of old hamlets, Bruggen, Coudewater, Molenhoek, Sprokkelbosch and Varkenshoek, and has kept its own village character ever since, even after the 1996 municipal boundary change. The biggest economic driver of the past twenty years has been De Groote Wielen: a large residential development with its own business park, Brabantpoort, where logistics, trade and local services come together.
Rosmalen is also known for Autotron, originally an amusement park and now a major trade show and events complex that draws thousands of visitors each year, from classic car markets to the Libéma Open tennis tournament. That combination of fast-paced housing development, a business park of its own and a nationally known venue makes Rosmalen an SME market that stretches from the new build near Autotron to the older neighbourhoods towards Empel.
For businesses in Rosmalen this means a growing, affluent customer base that often doesn't yet have a fixed preference for local service providers. Those who become visible now build a position in a market that's still very much in motion.
