Brand DNA document, values, tone of voice & positioning
A strong brand doesn't start with a logo, it starts at the root: who you are, what drives you and who you serve. Organiq Grow builds brand identities that make SMEs in Breda and Brabant instantly recognisable, from brand DNA to complete brand guidelines.
Many entrepreneurs start with a logo and hope the rest follows. But without a clear brand DNA, your values, tone, audience and positioning, a brand stays generic. Customers see it but don't remember it. The result: you compete on price instead of value. At Organiq Grow we work the other way around: prepare the soil first, then plant. We define who you are and why customers choose you specifically. That foundation translates into a logo, colour palette and typography that hold up as your business grows.
Brand DNA is more than a moodboard. It is the core of your brand: mission, personality, brand values and the promise customers see every day. Organiq Grow uses the Brand DNA document as a compass for every design decision. The result is not just a nice logo, but a coherent brand identity that is instantly recognisable as you, on website, social and print alike.
We build brand identity step by step. No quick fixes, but a methodical approach that ensures your brand grows sustainably.
We dive into your business: values, mission, target audiences and personas. Through workshops and interviews we uncover the core of your brand. What makes you unique? What do your customers expect? This forms the soil from which everything grows.
We map the brand landscape in your market. How do competitors position themselves visually and in tone? Which white spaces exist? The analysis determines where your brand can claim its own place, unique, recognisable and relevant.
With the insights from previous steps we build the Brand DNA document: brand values, tone of voice, personality and positioning. We then design the logo in three variants and select a colour palette and typography that reinforce the brand personality.
The brand gets hands and feet: business cards, social-media templates, letterhead, presentations and web elements. Everything is consistently developed so your brand forms one recognisable whole across every channel, print, digital or motion.
We deliver a comprehensive brand guide (PDF) with all rules for logo, colours, typography and photography usage. After six weeks we perform a consistency audit: do all expressions still align with the Brand DNA? This keeps your brand sharp as your team or offering grows.
Brand DNA document, values, tone of voice & positioning
Logo in 3 variants, primary, horizontal and icon mark (AI + SVG)
Colour palette + typography, fully documented with HEX, RGB and font licences
Brand guide (PDF), usage rules for logo, colour, imagery and language
Templates, social-media posts, presentations and letterhead (editable)
Brand stickers + iconography, reusable illustrative elements
As a branding agency in Tilburg we know the Brabant entrepreneurial spirit: no-nonsense, ambitious and grounded. We work for SMEs in Tilburg, Breda, Eindhoven and 's-Hertogenbosch that want to grow without losing their identity. Whether you are launching a new venture or refreshing an existing brand, we deliver a brand identity that resonates locally and convinces nationally. Growth starts at the root, and that root can be proudly Brabantian.
Transparent answers to the questions we hear most from entrepreneurs in Tilburg.
Investment starts from €1,500 for a basic brand package (logo + colour palette + typography). A full brand identity including Brand DNA, brand guide and templates typically ranges from €3,000 to €6,000. We always provide a clear proposal upfront, no surprises. Price depends on complexity, number of deliverables and the scope of the identity rollout.
Average lead time is 4 to 8 weeks. A basic logo project (root scan + design + revisions) is achievable in 3 weeks. A full Brand DNA project including brand guide and templates takes 6 to 10 weeks. We schedule fixed feedback moments so the process stays predictable and you never wait long for updates.
Rebranding refreshes an existing brand: we keep what works (brand awareness, customer trust) and update what is outdated or unclear. A new brand is built from scratch. In both cases we start with the Root Scan to determine what to keep, adapt or release. Rebranding sometimes requires more internal alignment as existing materials need to be rolled over.
You are the full owner of all delivered files after final payment. You receive vector files (AI + SVG + PDF + PNG) in all variants so your brand is always scalable, from business card to billboard. We do not deliver locked templates: everything is editable and transferable to your team or future designers.
Every phase includes two revision rounds in the price. In the logo phase this means two rounds of adjustments on the chosen direction after the first presentation. Additional revision rounds are available at a transparent hourly rate. We find that a thorough Root Scan and clear briefing significantly reduces revisions, designs that come from the DNA feel right immediately.
After delivery you receive the full brand guide and all source files. If needed we can extend existing templates, think a new product line, event materials or a digital campaign. We also offer an annual brand check-up to verify that all expressions still align with the Brand DNA. Your brand grows; we grow with it.
Schedule a free introduction call and discover how Organiq Grow builds your brand identity from soil to bloom, recognisable, consistent and ready to grow.
See our marketing-agency page per city, same approach, local execution.