Topsleepdienst tows vehicles across the Netherlands, but drivers who broke down by the road could not find the company in Google. With a city-page strategy, English-language content and focused link building, on a limited budget, Topsleepdienst is now on the first page in 19 cities and the site got almost twice as many clicks as a year earlier.
Topsleepdienst · Nederland · Updated
Topsleepdienst is based in Tilburg, its main focus. That is also where the site ranks highest: an average position of 2.0 for "sleepdienst tilburg" (towing service Tilburg), the best of all 24 cities.
We built more than 60 pages per city and region, from towing in Groningen to towing in Heerlen. Each page is written for the searcher in that place: not copy pages with only a different place name, but local content per city.
Besides towing, car transport, roadside assistance and transport to Germany each got their own page, so the site is found for every question a stranded driver asks.
In regions with many international residents and tourists we created English pages, such as "towing service". They demonstrably bring in calls from foreign drivers who broke down, an audience competitors ignore completely. 16% of all Google impressions come through the English page (Search Console, Jun 2025 – Oct 2026).
Articles about situations in which people look for help, such as keys locked in the car, the wrong fuel or a flat tyre. They catch searchers at the moment they need a solution.
We chose a small number of relevant, trustworthy links instead of many cheap ones. That built trust with Google, without risk.
Anyone who now searches for "sleepdienst" (towing service) plus the city name in one of 19 Dutch cities sees Topsleepdienst on the first page of Google. In Tilburg, Enschede and Groningen the site ranks in the top 3 on average, in Amersfoort, Den Bosch, Apeldoorn and Heerlen in the top 5. Between June and October 2026 the site got 96% more clicks from Google than in the same period a year earlier, and was shown 2.4× as often. In July the difference was even 113%. The average position rose from 28 to 16 in a year, and organic traffic is 20× as large as at the start. Most importantly: the client now gets calls and requests every day, including from foreign drivers via the English pages.
| Metric | Result | Period | Source |
|---|---|---|---|
| Clicks from Google (per day) | +96% | year on year (Jun–Oct) | Search Console |
| Impressions in Google (per day) | 2.4× | year on year (Jun–Oct) | Search Console |
| Clicks from Google in July (per day) | +113% | year on year (July) | Search Console |
| Cities on page 1 for "towing + city" | 19 of 24 | Jun 2025 – Oct 2026 | Search Console |
| Cities in the top 5 | 7 | Jun 2025 – Oct 2026 | Search Console |
| Average position in Google | 12 places higher | Jul 2025 → Jul 2026 | Search Console |
| Organic traffic per month | 20× | since the start | Semrush |
| Keywords the site ranks for | 13× | since the start | Semrush |
| Keywords on page 1 | 66 (20 in the top 3) | Oct 2026 | Semrush |
| Clicks landing on a city or service page | 90% | Jun 2025 – Oct 2026 | Search Console |
| Impressions via the English page | 16% | Jun 2025 – Oct 2026 | Search Console |
Competition is toughest in the largest cities. In Rotterdam, Utrecht, Breda and Dordrecht, Topsleepdienst ranks on the second page on average, and in Amsterdam even lower. On the broad keyword "sleepdienst" itself, the site averages around position 11. The next step is to strengthen those cities specifically, with more local content and more authority for the site.
Average position for "towing service + city". Source: Google Search Console, Jun 2025 – Oct 2026.
“I had Organiq Grow build my website and then also do the SEO. I was honest up front that my budget was not high, but they still made sure my website brought in more and more requests and phone calls over time. Elsewhere I would have paid a lot more. These days I get calls and requests every day, and I want to thank them for that.”
Owner of Topsleepdienst · October 2026 (translated from Dutch)Nobody searches for "towing service Netherlands". People search for the place where they are. Hence a page per city, and 90% of clicks land on such a page.
We built the site from scratch, with SEO as the starting point. Nothing had to be fixed afterwards.
A few good links and an audience others ignore (English speakers) rather than a lot of money for little effect.
Services used: SEO · Web design
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