Taxi with a roof sign driving on a motorway

After the redesign, 7.5× more often in Google's AI answers.

Taxi Avance in Voorschoten received complaints from customers about its old website and was not happy with it either. We designed a new site with a custom booking tool. Three months after launch, Taxi Avance appears 7.5× as often in Google's AI Overview and the site got 79% more clicks from Google.

Web designBooking toolWebsite managementGEO

Taxi Avance · Voorschoten · Updated

Web design that looks as reliable as the service

Taxi Avance homepage with the booking tool, on desktop
Taxi Avance homepage on mobile, with call and WhatsApp buttons
View the live website
★★★★★
“Organiq Grow manages our website and helps us get found much better on Google. What I really like? When something needs doing, they respond very quickly. They also give honest advice about which online marketing does and does not make sense for our budget. No lock-in contracts or hidden catches, just transparent cooperation. Exactly as it should be. As far as I'm concerned, a big recommendation for any business owner in the region who wants to grow online!”
Taxi AvanceAugust 2026 · Google review (translated from Dutch)

Approach

  1. A redesign that builds trust

    Visible straight away: the destinations (Schiphol, Rotterdam Airport, private), fixed fares, more than 15,000 rides a year, 4.9 stars and 24/7 availability.

  2. A custom four-step booking tool

    Customers enter route, vehicle and details and receive a confirmation. They can easily add a stopover or a return trip. The tool sits in the first full-screen section, not on a separate page.

  3. Fare pages per destination

    Separate pages for the fixed fares to Schiphol and Rotterdam Airport answer the question every customer asks: what does it cost?

  4. Frequently asked questions on the homepage

    Fixed price, booking, number of passengers, flight delays, payment and return trips: the most common questions are answered on the homepage, as short, literal answers that AI tools can quote.

  5. Mobile-first, with contact one tap away

    On mobile, the call and WhatsApp buttons stay in view at all times, next to the booking button.

Taxi Avance booking tool: route, vehicle, details and confirmation
The booking tool: route, vehicle, details and confirmation.

Results, without an SEO retainer

Taxi Avance did not buy SEO from us. Because we set up the website so Google and AI tools can read it well, visibility grew right after launch anyway. On 10 July 2026 the site appeared in Google's AI Overview for 2 keywords; in October for 15, its highest level ever. Taxi Avance is often the first source cited, for example for "taxi Voorschoten Schiphol". Between July and September clicks from Google rose 79% and impressions 80%. An SEO programme would add even more.

7.5×more often in Google's AI OverviewJul–Oct 2026 · Semrush
+79%clicks from GoogleJul–Sep 2026 · Search Console
+80%impressions in GoogleJul–Sep 2026 · Search Console
Top 4for "taxi Voorschoten"Jul–Oct 2026 · Search Console

Growth in Google's AI Overview

Keywords in the AI Overview
0×2×4×6×8×JulAugSepOctJul: 1×Aug: 1.5×Sep: 3×Oct: 7.5×7.5×

Keywords for which Taxi Avance appears in Google's AI Overview, July = 1×. Source: Semrush.

What is still open

Rankings in Google still fluctuate from day to day. That is because several pages on the site compete for the same search term, and because the site still has few external links. With a focused SEO approach, with one clear page per search term and link building, we make those rankings more stable and Taxi Avance can also climb on broader terms such as "taxi to Schiphol price".

Taxi on the motorway towards The Hague

Why this worked

01

Answers, not just visuals.

Fare pages and FAQs give Google and AI tools exactly the answers they are looking for. That is why the site gets picked as a source.

02

Booking without friction.

The booking tool sits right at the top, and on mobile calling or WhatsApp is always one tap away.

03

Trust you can see.

Reviews, fixed fares and the number of rides are shown prominently, which is where the old site fell short.

Services used: Web design · GEO (AI visibility)

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