Chimney sweep De Zwarte Duif started without a website and without any visibility. We built the site, bridged the start with temporary ads and then went all-in on SEO. In early 2026 an estimated 9× as much traffic came in from Google as a year earlier, without spending a single euro on ads, and the client gets requests from places he had never worked before.
Schoorsteenveger De Zwarte Duif · Rosmalen · Updated
We built the website and ran Google Ads temporarily, so requests came in right away while organic visibility was being built. Ads as a temporary bridge, not a permanent cost: by mid-2025 they could be switched off.
From Rosmalen and Den Bosch to Zeeland, Apeldoorn, Zwolle and Limburg: every region got its own page, so the client is found where he wants to work.
Pages on topics people actually search for: bird nests in the chimney, the right chimney cap, removing creosote, and what insurers require from a sweeping certificate.
A thorough audit showed that a large part of the site was invisible to Google. We fixed that and improved the site structure. Measure first, then build.
A fully set-up business profile for local visibility, and targeted links to build Google's trust.
After the ads stopped in the summer of 2025, traffic from Google simply kept growing. From January to May 2026 an estimated 9× as much organic traffic came in as in the same months of 2025, and in April even 15×. In the first months of 2026 the site rose from an average position of 31 to 17 in Google. Clicks per day in spring 2026 were 134% higher than in summer 2025, two periods outside the heating season. By March 2026 the free traffic from Google was already worth about 80% of what the client used to spend on ads per month. And the client notices it where it counts: more requests, including from places he had never worked before.
| Metric | Result | Period | Source |
|---|---|---|---|
| Organic traffic from Google | 9× | Jan–May 2026 vs Jan–May 2025 | Semrush (estimate) |
| Organic traffic in April | 15× | April 2026 vs April 2025 | Semrush (estimate) |
| Keywords the site ranks for | 2.7× | Jan–May 2026 vs Jan–May 2025 | Semrush (estimate) |
| Average position in Google | 14 places higher (31 → 17) | Jan 2026 → mid-Mar–mid-Apr 2026 | Search Console |
| Clicks from Google (per day) | +134% | Jun–Aug 2025 → Mar–May 2026 | Search Console |
| Impressions in Google (per day) | +36% | Jun–Aug 2025 → Mar–May 2026 | Search Console |
| Value of organic traffic | approx. 80% of the former ad budget | Mar 2026 vs avg. Feb–Jun 2025 | Semrush (estimate) |
| Time saved per sweeping certificate (app) | 15 minutes | since rollout | Client |
Chimney sweeping remains a seasonal trade: outside the heating season the number of searches is much lower. There was also more to gain on the broad keyword "schoorsteenveger" (chimney sweep), where the site ranked around position 15 at the end of 2025. Since May 2026 another agency manages the website. The figures in this case therefore run up to and including May 2026.
“I am very happy with Organiq Grow's approach. We really started from zero, and since then I have been able to grow my business further. They also built the website for my roofing work and an app that creates my sweeping certificates automatically. They think along about the whole business, not just the website. A real recommendation.”
Owner of chimney sweep De Zwarte Duif (translated from Dutch)Visible right away through Google Ads first, then found for free and for good.
A page per town brought in requests from areas where the client had never worked before.
From an app for sweeping certificates to a second website for roofing work: we looked at the whole business, not just at Google.
Services used: SEO · Google Ads · Google Business Profile
Clicks, impressions and positions come from Google Search Console, up to and including May 2026. Year-on-year traffic growth is a Semrush estimate. We always compare periods from the same season, because chimney sweeping is highly seasonal. We only show percentages, factors and positions, no absolute numbers.
SEO takes time, ads work immediately. Advertising temporarily brought in requests right away while we built organic visibility. Once that was in place, the ads could be switched off.
After each sweep, the app automatically creates a sweeping certificate for the customer. That saves the chimney sweep 15 minutes per certificate.
That is when our cooperation ended. After that another agency managed the website, and we do not include that period.
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